An episodic newsletter that parses the world of ASMR (Autonomous Sensory Meridian Response): a term that describes a physical sensation – euphoria or deep calming, sometimes in a tingling in the body.

In recent years—since 2009, specifically—an online audience of millions has grown, dedicated to experiencing the work of ASMRtists who try to trigger these feelings in their viewers.

Each issue of ASMRology presents three works of ASMR. Spanning genres, sub-genres, and genres yet to be identified, each work is loosely contextualised.


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SOFT GOSSIP by Claire Tolan. A live ASMR performance held at ArkDes in Stockholm in October 2020. Photograph by Klaudia Rychlik.
From SOFT GOSSIP, a live ASMR performance by Claire Tolan at ArkDes (2020). Photograph: Klaudia Rychlik

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Parsing the language of ASMR.

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design, architecture, digital culture ✿ curator × writer ◕‿◕